"BACK TO FRONT" (Press release to Radio Stations)

GILBERT O'SULLIVAN

MAM 5 December, 1972 RECORD AND ARTIST INFO. Nobody could got away from It. Rolling over even the most hardened cynics with its off-handed affection, "Alone Again (Naturally)" captured America this year like no other song. Its creator has shown he's ready for a permanent place major attention-getter. His follow-up. "Clair" is currently topping charts across the land and his first lp "Himself" still vibrating sales-wise. With, the newest album, "Back To Front"now released. Gilbert closes 1972 as the brightest face in the business. On "Back To Front", the singer pianist extends his wildly original writing approach on twelve now tunes. The overall sound is easily recognizable by now and friendly. Producer Gordon Mills along with arranger Johnnie Spence have again surrounded Gilbert’s work, with many straight pop techniques and where it is called for rock flavoring. The vocals come across clean and fresh, radiating his special warmth. Starting off with "I Hope You’ll Stay", Gilbert confronts those who may not find their cup of tea." Requesting everyone's presence at his monopoly game, (he does have the market cornered on "Gilbert 0'Sullivan"-- there’s positively no one like him) he innocently says "...when I Say I love you I hope) You say you'd love -a too." The next song is not so innocent. On "In My Hole" the plays with "dirt", going so for as to admit being evicted from his flat for having some purple daisy"on his bed. Overall this song tries to make sure you don't categorize this character as being naturally alone. He plays any roles. Each song on "Back To Front" creates its own ground. Gilbert is capable of writing about any subject. He uses; love and infatuation as a vehicle more than before and one song “That’s Love”, lays down Some effective phrase shining in the manner of writers like Cole, Porter (a major Influence on him): Looking at you the way I do (that's love) Promising always to be true (that's love) Giving each other a helping hand (that's love) Sharing each other's every plan (that's love) And In Love You Do-- "Can I Go With You" is written for the "little boy" in all men. His foolishness is admitted and he promises to do better next time. In contrast, Gilbert dishes out some heavy masculine verve on "I'm In Love (With You)", producer Gordon Mills appropriately places the aggressive lyrics against a taut slide guitar. Any difference In Gilbert's image is tampered strongly by Three songs here which put forth his love-earned demands and erases any foolishness. On "But I'm Not" he gives his women a place of his mind "There'll come a day when I know you will say all the things I said to you were the best things too". On "Out Of The Question" he states blatantly that the jealousy he feels is definitely her fault and no fool is he: "Don't think that I don't no, I do . Don’t think I won’t go if you want me It's really out of the question". On "Who Was It" he asks a batch of cleverly phrased rhetorical question which I... pure unabashed devotion". No matter what he is describing in lyric form, It comes off with an off-handed, unusual finesse. The supreme example of this his recent hit "Clair". He conveys a lovely real life situation perfectly, making it almost impossible not to empathize. He could make the most surly trucker smile. Another aspect of the song may not be well known; "Clair" is Gilbert's -manager-producer's daughter and the little affairs Show how close he is to his mentor. Gordon Hills has managed to inspire O'Sullivan time and again and has completely supported his carrier with sympathetic creating environment. Since 1967, Gilbert has concentrated on writing and recording. At the beginning of this past November he started his first series of solo concerts, which took him through the British Isles. It marked the first time he seriously performed Live in five years. The current tour will take him throughout Europe and finally sometime for the next spring, to America. When he arrives here the phenomenon which started last summer with "Alone Again (Naturally)" will reach unparalleled heights. PETER HAY

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